SquidKids Launches into Hamleys!!

SquidKids amazing stand at Hamleys : Boots, Umbrellas, Jackets and Bags

Close up on the colour changing Wellington Boots and Drawstring Bags

A close up on the colour changing Bus Jacket

The cute colour changing Green Flower Wellington Boot

So excited to announce that SquidKids have launched! Into non other than the coolest, most favourite Toy Store in the world, Hamleys! So happy.

We may have been going for 6 years now, but realising new designs and working hard on projects still gives us an adrenaline rush. We were so chuffed at all the press that turned up to Hamleys yesterday  and responded so positively!! Also a big thanks to all those that support us, not just yesterday, but on this whole journey - you guys are the best.

Keep an eye out for us. We will continue to sporadically update you - we promise!
Plus our SquidKids website will be updated with stockist information so you can all buy lots of colour changing goodies for the cute kids in your lives!

I hope you enjoy the pictures.

Emma-Jayne & Viviane xxx

John Lewis 2014 PitchUp

We are super excited to be announced as 1 of 12 finalists to pitch to the John Lewis buyers on the 1st of August!! We will be pitching our new childrenswear collection SquidKids.
There were over 700 applicants from all over the UK this year - record number since PopUp Britain started the PitchUp Competition 3 years ago.

All finalists and their products:

• Luggage entrepreneur Alistair Callender’s lightweight garment travel solution Gate 8
  
• Wrapping paper innovator Linda Hasking, founder of Identity Papers
• Cycling safety pioneer Lucy Lynn-Evans and her wearable fibre-optic light solution Veglo
  
• New British sports-wear brand Lexie Sport, founded by designer Lily Rice
  
• Innovative tablet holding solution G-Hold, run by award-winning entrepreneur Alison Grieve
• Lighting innovator Patrick Evans with Smoo
  
• Former lawyer Leyla Cooper’s skincare range Pretty Athletic
  
• Kitchen appliance entrepreneur Daniel Harkin
• Children’s rain-wear specialist SquidKids, founded by Emma-Jayne Parkes & Viviane Jaeger
• Smartphone charger inventor Matt Sandrini with Popcord
  
• Angela Ramsay’s new children’s board game Blank, as seen on Dragon’s Den
  
• Children’s building kit Bildy, founded by Jayne Bromfield

You can read more here.

Wish us luck for the 1st August!!
Emma-Jayne & Viviane x

SquidKids Filming Day

                                                                                                              Two of our gorgeous acting crew

                                                                                               Being super innovative

                                                                                                               Film Crew

                                                                                    One of the runners filling up the waterbombs..!

On Saturday we shot our SquidKids promo film with the help of Spritz and Simplo. We were ever so lucky that Jane of Highbourne House in Guildford allowed us to use her beautiful home for the day, especially as it is also a very popular bed and breakfast - it was the perfect location.

I think we were dreaming when we thought we could tell 11 children what to do for the day...! Our script pretty much went out the window and we had to improvise, and what fun it was! The weather also decided it would rain for most of the morning and early afternoon - so we had the children playing in the rain... Thankfully their parents were obliging.

The feedback about the SquidKids collection was so positive and reassuring which was so nice to hear. We are absorbed by it every day so sometimes ones judgement gets clouded. Fresh eyes and minds viewing your products is key and the response was so wonderful it made our day.

Biggest thanks goes to the wonderful children and their parents - we couldn't have done it without you!!

Squidders xx

P.S sorry you were probably hoping to see some of the designs.. That would spoil the surprise! :)