Last night we had an awesome focus group with 12 beautiful, energetic and on to it Mums! It was so interesting and boy did we learn A LOT! We will have to spend this afternoon digesting all the information and maybe slightly changing our design direction. The knowledge and passion involved with dressing ones children can be quite intense. Some of the favourites brands and shops included: Zara Kids, Jools Oliver and her Little Bird collection for Mothercare, H&M, Boden, Le Petit Bateau and Polarn O. Pyret to name a few.
It would seem that Mums prefer a more classic look, not too crazy or over bearing but with a hint of fun... tricky! Do let us know of any brands you like for your children or for your friend's with children?
xxx
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