Happy Friday!

The best way to end a week is; having a super productive meeting, the 'todo' list created last time all ticked and being totally on schedule, if not a little ahead!
Have a fabulous weekend.
xxx

Celebration Time

There are times in life that call for celebration. We had that such time last week and we had to force ourselves to take a step out of the studio and go and have lunch (at 3pm we were starving) and a glass of bubbles. This is not because we are boring or too serious...! Its a strange feeling to describe, but when you have worked so hard for something to the point it is almost dragging, that once you get it, it becomes a relief and you are already onto the next challenge - if that makes any sense at all! Maybe ambitious is the word?!

Needless to say we had a delicious lunch at our local Turkish café Troy - they do a mezze buffet of hot and cold salads and raised our glasses to the official start of 'SquidKids'! 

xxx

Photograph taken with our trusty iPhone5.

Design Check In

The checklist is growing larger and the time frame is getting smaller.
Our new childrenswear designer is doing a splendid job of bouncing ideas back and forth and working with our feedback from the 'Focus Group' we had last Wednesday. But also using her own experience and knowledge of the industry to try and create the perfect balance of designs, not easy at all....

We are heading to Hong Kong in less than a month to touch base with our factories and discussed the new product ranges (exciting) and also to meet our current distributor whom we have never met in person so that will be super. We will also be having a meeting with our inspection and standards company as there are many British standards involved in children's clothing that we have to make sure we cover. There will be one night of socialising - a dear friend of ours that we meet at the London College of Fashion lives in Hong Kong - so it will be lovely to see him, and what Hong Kong nightlife has to offer - hopefully some good cocktails.

xxx

NB: Photograph from www.onstartups.com

Creative Ideas Meeting

We had an ideas/implementation meeting this morning with our branding guru down at Spritz Creative. We definitely made a visible pathway in regards to our brand image, website and some interesting point of sales ideas..! We can't wait to see them materialise and show them to you. Fingers crossed we achieve the innovative yet slick sophistication we are aiming for.. wish us luck.

Please note the image above is a card we received courtesy of a happy Squid customer!

Happy Happy

It's a rainy day and we are sipping on peppermint tea in our studio as we trawl through our never ending to-do list....! A few more happy things to keep us going, plus its Friday :)
Wishing you all a restful and fun weekend, hitting Monday all refreshed and ready to go!

xxx

Focus Focus Group (sounds like hocus pocus!)

Last night we had an awesome focus group with 12 beautiful, energetic and on to it Mums! It was so interesting and boy did we learn A LOT! We will have to spend this afternoon digesting all the information and maybe slightly changing our design direction. The knowledge and passion involved with dressing ones children can be quite intense. Some of the favourites brands and shops included:  Zara Kids, Jools Oliver and her Little Bird collection for Mothercare, H&M, Boden, Le Petit Bateau and Polarn O. Pyret to name a few.

It would seem that Mums prefer a more classic look, not too crazy or over bearing but with a hint of fun... tricky!  Do let us know of any brands you like for your children or for your friend's with children?

xxx

Welcome to SquidKids

Some of you may already know us as the Squidders; SquidLondon is a brand we have been building up for the past 5 years and a brand we love and will continue to grow.
SquidKids is a new brand we are creating under the SquidLondon Umbrella (see what I did there) and it will be focusing on all things fabulous and fun for Kids!

This blog will follow our SquidKids journey - we hope you enjoy the ride as much as we will!

EJ & Viviane xxx